VP of MARKETING We are conducting a search for VP of MARKETING on behalf of our client, state-of–the-art data communications equipment manufacturer. This equipment vendor manufactures both software and hardware for enterprise and carrier class networks. The positions offer a total comp ranging from $200K to $250K+ depending on experience and current salary. The position is located in Meford NJ The Vice President of Marketing is responsible for the leadership and management of the Marketing programs and Team. He/she is responsible for the out-bound and in-bound marketing activities, including product marketing, corporate marketing, and applications/solutions marketing.
Essential Functions: Oversees and drives all Product Marketing, including product feature requirements, pricing and margin management, and competitive positioning, including the Marketing Requirements Documentation (MRD) process to prioritize key features for strategic customers and qualified opportunities. Oversees and drives all Marketing Communications, including branding, public relations, advertising, white papers, trade shows, seminars and events, plus collateral, website, analyst and market research management. Leads the corporate messaging and delivery as a spokesperson for the Company to press and analysts during press releases, product launches and industry events. Oversees and drives all Solutions Marketing, including partner development and applications positioning across our target areas of Test Automation, Network Monitoring, Cyber Security, and Cloud Networking. Facilitates the strategic planning process to assess addressable market potential, competitive positioning, and helps define the go-to-market operational plan with the VP Sales. Builds the Marketing Team, capabilities and overall marketing vision as we grow past a $100 Million in revenues for high-performance connectivity and monitoring solutions.
Education: Bachelor's degree in Engineering or Computer Sciences or equivalent experience, MBA desired. Related Work Experience: At least 10 years of sales and/or marketing experience with network monitoring or switching products, with at least 2 in a software product marketing/management role. Skills: Proven track-record of managing hardware and software product lines as the interface between Engineering and Sales Strong technical knowledge of L2/3 Ethernet/IP LAN networking for data center applications Proven track record managing Corporate Marketing Communications programs, both outsourced and internal teams. Ability to travel up to 25% of time as required Helen Faber
OFFICE #: 201.343.5700 Cell: 201.952.7007 |
Thursday, May 19, 2011
[itroundtable] LEAD: VP Mktg - Comm Hdwr - NJ - to 250k +
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