1) Exclusive Linkedin tip - put your city in your profile
No one knows this yet, except you and I. I figured it out recently, and I'll give you a head start before I put this on my blog. Please don't publicize it on the Internet (i.e. blog, Twitter, etc) although you should feel free to forward this email to your friends and colleagues.
* The tip - put the name of your city in text somewhere in your profile
If you don't have it there already, put the name of your city in the Summary field of your profile.
Why is the tip important?
If someone goes to LinkedIn and uses the Search People function to look for
because they are looking for a Certified Meeting Professional, it won't find most CMPs in Boston. Why? Because LinkedIn remembers your location based on your zip code (sort of). Regardless, the search won't find your profile unless you have the word Boston somewhere in your profile.
Therefore, if you want friends and potential customers to be able to find you, this tip should give you and edge over your competition if they are looking for a someone in your city to help them in their business.
The proof, if you care
To test and prove this, do a search for
Patrick O'Malley Boston
You will see 4 profile results, and all have the word Boston in their profile. Oddly, the other 3 aren't from Boston (but went to Boston schools), and one is a woman.
If you now click "Greater Boston Area" on the right hand side, it will filter those who live in Boston (based on zip code), and there are 11 of them. However, a bunch of them don't have the word Boston in their profile, so they wouldn't be found in the search above. LinkedIn only knows that they are from the "Greater Boston area" because it internally remembers their zip code, but won't match that when you do a search for the word.
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