1 Message
Digest #1396
Message
Sun Dec 21, 2014 5:47 am (PST) . Posted by:
"Terrence Seamon" thseamon
Are you passionate about communicating how the right product can make a difference? Bel-Art Products a division of SP Industries is currently seeking a Brand Manager.
Job Title: Brand ManagerStatus: Full Time PositionReports to: Senior Brand Manager
As a member of the SP Scienceware Marketing Team the Brand Manager will work cooperatively with the entire SP Industries marketing, sales and product management teams as well as our distributor partners to drive sales growth by effectively merchandising, promoting and communicating the value proposition of SP Scienceware and the assigned brands utilizing printed literature, advertising, educational initiatives, web content, electronic marketing, trade and end user events as well as other appropriate venues. Incumbent will have strong writing, analytical, and creative skills as well as knowledge of best practices for implementing an IMC strategies within business to business sales channels.
- Participates in brand strategy working collaboratively to analyze sales and industry data as well as consumer insights to develop effective demand creation programs and brand messaging
- Work with electronic marketing team to develop and execute on-line initiatives to drive growth including rich content for each brand, digital marketing programs and direct e-commerce sales
- Development of product launch materials including catalog and web copy, literature pieces, press releases and media kits, Email announcements, micro sites and other strategies as determined by launch team
- Work with distributors to execute customized merchandising programs as determined by Marketing and Sales Teams
- Interface with sales team and product management to drive catalog review and product recommendations for distributor catalogs
- Champion rich, accurate and complete product content through portals engaged in the sale of Bel-Art Products including regular reviews and updates to distributor assets such asweb site and catalog content
- Communicate product changes and updates to internal team as well as customer base; update materials as appropriate
- Execution of trade show booth exhibitions including pre-show and follow-up activities to realize stated goals and objectives
- Interface with internal and external graphic design, photography, web, print production and other identified resources to achieve above initiatives
- Additional responsibilities as warranted to fulfill sales and marketing initiatives
- Travel – 35%, including visits to internal office locations
Skills:
- Strong written and oral communication skills with ability to present scientific products and information in a clear, concise format
- Ability to work on multiple projects simultaneously, tracking and meeting deadlines
- Computer Skills: Microsoft Office including powerpoint and excel, Adobe Acrobat, database management
- Experience/knowledge of web copy development to maximize SEO preferred
- Prior work experience in B to B companies utilizing distribution as a sales channel preferred
- Educational background in scientific discipline preferred
- Experience/knowledge of graphic design, digital media, advertising and development protocol for catalogs preferred
Resumes without salary history will not be considered We offer a casual, but professional office environment scheduled hours are Monday through Friday, 8:30 – 5:00 and a competitive salary,Medical, Dental, Life Insurance, 401K, Profit Sharing, LTD & Tuition Reimbursement. Send resume with salary requirements to: Job Code: BM 12-14 Bel-Art Products, 661 Route 23 S, Wayne, NJ 07470, fax: (973)694-0001 lzembruski@belart.com Bel-Art Products is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. Search Firm Representatives:Bel-Art Products is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity About us:Bel-Art Products a division of SP Industries simplifies tasks with innovative product solutions for science, industry and healthcare. Over 3500 laboratory, safety and industrial products from wash bottles to fume hoods are manufactured and marketed worldwide through distribution, under our flagship Scienceware® brand. Operational functions include manufacturing, assembly, engineering and design, sourcing, and supply chain management. Established in 1946, Bel-Art Products a division of SP Industries is headquartered in Wayne, NJ. For more information visit www.belart.com
Job Title: Brand ManagerStatus: Full Time PositionReports to: Senior Brand Manager
As a member of the SP Scienceware Marketing Team the Brand Manager will work cooperatively with the entire SP Industries marketing, sales and product management teams as well as our distributor partners to drive sales growth by effectively merchandising, promoting and communicating the value proposition of SP Scienceware and the assigned brands utilizing printed literature, advertising, educational initiatives, web content, electronic marketing, trade and end user events as well as other appropriate venues. Incumbent will have strong writing, analytical, and creative skills as well as knowledge of best practices for implementing an IMC strategies within business to business sales channels.
- Participates in brand strategy working collaboratively to analyze sales and industry data as well as consumer insights to develop effective demand creation programs and brand messaging
- Work with electronic marketing team to develop and execute on-line initiatives to drive growth including rich content for each brand, digital marketing programs and direct e-commerce sales
- Development of product launch materials including catalog and web copy, literature pieces, press releases and media kits, Email announcements, micro sites and other strategies as determined by launch team
- Work with distributors to execute customized merchandising programs as determined by Marketing and Sales Teams
- Interface with sales team and product management to drive catalog review and product recommendations for distributor catalogs
- Champion rich, accurate and complete product content through portals engaged in the sale of Bel-Art Products including regular reviews and updates to distributor assets such asweb site and catalog content
- Communicate product changes and updates to internal team as well as customer base; update materials as appropriate
- Execution of trade show booth exhibitions including pre-show and follow-up activities to realize stated goals and objectives
- Interface with internal and external graphic design, photography, web, print production and other identified resources to achieve above initiatives
- Additional responsibilities as warranted to fulfill sales and marketing initiatives
- Travel – 35%, including visits to internal office locations
Skills:
- Strong written and oral communication skills with ability to present scientific products and information in a clear, concise format
- Ability to work on multiple projects simultaneously, tracking and meeting deadlines
- Computer Skills: Microsoft Office including powerpoint and excel, Adobe Acrobat, database management
- Experience/knowledge of web copy development to maximize SEO preferred
- Prior work experience in B to B companies utilizing distribution as a sales channel preferred
- Educational background in scientific discipline preferred
- Experience/knowledge of graphic design, digital media, advertising and development protocol for catalogs preferred
Resumes without salary history will not be considered We offer a casual, but professional office environment scheduled hours are Monday through Friday, 8:30 – 5:00 and a competitive salary,Medical, Dental, Life Insurance, 401K, Profit Sharing, LTD & Tuition Reimbursement. Send resume with salary requirements to: Job Code: BM 12-14 Bel-Art Products, 661 Route 23 S, Wayne, NJ 07470, fax: (973)694-0001 lzembruski@belart.com Bel-Art Products is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. Search Firm Representatives:
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