Peter Lutz
lutzpf@gmail.com
(908) 672-9150
www.linkedin.com/in/peterlutz
From: "Gray Hair Management - Scott Kane" <scott@grayhairmanagement.com>
Date: Mar 9, 2011 9:37 PM
Subject: [GHM] [GHM-YP] Extra 3-9-11
To: <lutzpf@gmail.com>
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Other tidbits of information and networking events for our GHM subscribers. If you know of networking events in your area, please send them along to scott@grayhairmanagement.com so we can promote them.
Scroll down for GHM networking events.
Look for special information on our website:
http://www.grayhairmanagement.com/whatwedo/resources.asp
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13 LinkedIn Mistakes to Avoid
1. Default URL. Increase your personal branding so easily by changing the default to a personal URL. Click Edit Public Profile Settings in the top right and then edit your Public Profile URL to your name. As a job seeker this is a must.
2. My Website/My Company. Keeping the default is asking people to look above to see who your current employer is and then go back and click on it. It is a simple change: On your profile, click websites, then at the drop down, click "Other" and then type in the name and descriptive terms
3. Private Profile. As social media is evolving with Google's live search, Bing/Twitter as well as Google's Social Search what was private is not anymore. Go public so people can find you as a job seeker.
4. Joining Groups. The maximum amount of groups you can join is 50. While that seems like a lot, how many people are at the max? There is so much information contained in groups - news, discussions, slide shares - that failing to join groups is basically like missing out on an opportunity to connect. 50 is not always the easiest to keep up with especially when you're job hunting but the information shared in the groups is very valuable.
5. Lack of Participation in Discussions. Social media is about connecting and building relationships - talking to people. Taking part in discussions gets you noticed as a viable job candidate well as keeps the conversation going and the sharing of information, viewpoints and knowledge.
6. Not Asking/Answering Questions. Asking questions and getting feedback from others is not only free, it many times does give you answers that you were seeking. Answering questions allows you to share what you know and build a reputation within your industry as a job hunter.
7. Linking Every Tweet. Pushing every tweet to your LinkedIn status is noise. I am a very big fan of Twitter, on twitter. Having people that I am connected with on LinkedIn to see every tweet is not the proper forum. As someone who wants to start their career sure you want to get your name out, and selected tweets of articles that are good reads are worth sharing, but every tweet, no.
8. Lack of Company Page. As a business owner, a company page is another way to get found. Create a company page so that people know you are there. There had been some hesitations as each employee that adds you as an employer is linked to you and once they leave, they can speak about the company in a manner that is not consistent with company policy shall we say. Months ago this was a factor but with the social media tools available there is no excuse for not having a company page. Many job hunters find work or important connections through these company pages.
9. Incomplete Profile. Lack of a photo (or updated photo), complete summary and custom title. President does not cut it anymore. People do not search for president, CEO, etc. Your summary is your chance to let people know what you do and how you can help them. When you are looking for work, your resume might not do you justice - so make sure you brand yourself as a job seeker in your profile.
10. Connecting and Then Selling. It is not a forum for a sales pitch. Similar to auto dm's in Twitter. People who connect with you have to agree and they will look to find out what you do. Sending a thanks for connecting with a sales pitch is asking to be ignored. Show interest, be genuine; networking for a job is a two-way street.
11. Not Updating Status. Every tweet is overkill but not updating your status is showing people that you are not active. Inactivity is showing that you are an infrequent visitor. Be active. Let people know what you are involved in, reading, etc. This is important because as a job candidate, companies will be impressed that you're up to speed on industry trends and news.
12. Failing to Comment on Comments. This is similar to comments on our blog. If someone comments, then respond to them. You are asking them to read, they are responding, take time to acknowledge their efforts.
13. Not Giving or Asking for Recommendations. Giving is easier than asking. I do not like to ask for them as I think that if I give one then that is sort of a nod back to that person to maybe give one back. Bad strategy ... probably but the importance is to give and then ask. As you go and look at your LinkedIn profile, look for ways to improve. We are all on limited time and to check this profile, that one, and the newest one that comes out is not easy. Staying involved with certain platforms that are making changes is a sign for what is to come. Agree? What have you done to enhance your profile and stand out as a job applicant?
One Last Thought On more than one occasion, students have been offered full time positions upon graduation with the very companies with whom they did their internship and co-op work. So, think about these jobs as terrific opportunities to get your foot in the door for something more permanent.
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How to Target Hiring Managers and Crack the Hidden Job Market
Fact: The advertised job market is literally the tip of the iceberg.
Fully 70-80% of jobs go unadvertised by employers, who fear being deluged by hundreds of resumes from applicants, most of whom won't be qualified.
With that in mind, it makes sense to spend about 80% of your time cracking this "hidden" market of unadvertised jobs. And a good way to do it is to contact hiring managers at companies you want to work for. Your aim? To prove that hiring you would be a terrific investment, one that makes or saves them more money than they would pay you in salary.
So, where do you find a list of these hiring managers?
You can't find one. You have to build your own list.
Fortunately, it's fairly simple to do.
So say two experienced recruiters, David Perry (author of "Guerrilla Marketing for Job Hunters 2.0") and Mark Haluska (principal of recruiting firm Real Time Network, in Pittsburgh, PA).
First of all, what level of decision maker should you talk to about creating a job or hiring you for one that's unadvertised?
"You want to contact the individual two levels up from the position you are applying for," suggests Haluska. "There are two reasons for that. First, the person two levels up has the bigger picture. They may actually be looking to replace the person below them, who would be your boss."
"Second, if you're really good and you contact the person you would work for, if they are small-minded, they may be threatened by your credentials," which can kill your chances, according to Haluska.
In the Darwinian world of office politics, this makes sense. If you display more initiative than your next boss or outshine someone they recently hired, you risk making that boss look bad, which is not a recipe for success.
Next, when seeking out hiring managers, what title are you looking for?
"If the company has 250 or fewer employees, target the president, owner, or a vice president in the group that you want to work in," advises Perry.
"If it's over 250 people but less than 1,000, go after the VP of your department. If it's over 1,000 employees, go after the senior director or the VP in the division where you want to work," says Perry.
Once you know the title of the hiring authority you seek, how do you find their name?
"I would call into the company to ask the receptionist, or visit the company's Web site," says Perry. "Those each take 15 seconds."
If those tactics don't pan out, try Google. Search for the following three items together:
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the name of the company;
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the words "Vice President;"
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the name of department you want to work in.
Example Google search: Ace Novelty Company Vice President engineering
This will return the names of current and former employees in the role of Vice President of that department. You may find their actual resumes, their names mentioned in press releases, or their listings in social networks like Spoke.com
Another research tool is Google Alerts.
"It's simple. Visit www.Google.com/alerts for instructions on how to set up automated searches for the keywords you choose. Google then alerts you by email," advises Haluska.
The service seeks out the latest information from blogs and news stories online. You can create a Google Alert to search every day for such keywords as "Ace Novelty Company Vice President Marketing," for example.
"If I'm looking for a job title at a company, any time anything comes up regarding that company, they start rolling in by email every morning from Google Alerts," says Haluska.
Now. What's the final step after you find the names and titles of executives who can hire you?
"Reach out and touch them with a customized resume and cover letter, printed and sent by mail," says Perry.
"Your message is simple: 'Dear Mr./Ms. Hiring Authority, I've studied your business. I know all about your problems and opportunities. I've produced results before like you need now, and here are specific examples -- boom, boom, boom. Can we meet for coffee?'"
In the end, the faster you can humanize your job hunt and make contact with the right hiring authority, the faster you'll find work in this economy -- or any other.
- Kevin Donlin
Kevin Donlin is author of "Guerrilla Resumes." To learn how people are getting hired for new jobs in 30 days or less, please visit: Guerrilla Job Search International.
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March is a busy networking month. Get involved!
Networking Events
| Event Name | Date |
| SPECIAL SPEAKER - OAKBROOK IL - GHM Dinner Networking - 6:15 PM | Wednesday, March 16, 2011 |
| ST. LOUIS - NEW LOCATION - GHM Breakfast Networking - 7:30 AM | Thursday, March 17, 2011 |
| MILWAUKEE WI - GHM Networking - 5:00 PM | Thursday, March 17, 2011 |
| NORTHBROOK IL - GHM Mission Hills Breakfast Networking - 8:00 AM | Wednesday, March 23, 2011 |
| CHICAGO DOWNTOWN - GHM/Artopolis Cafe - 8:15 AM | Wednesday, April 13, 2011 |
| ANN ARBOR, MI - GHM Breakfast Networking - 7:30 AM | Wednesday, April 13, 2011 |
FOR MORE INFORMATION AND REGISTRATION FOR EVENTS, CLICK ON
https://www.grayhairmanagement.com/networking/events.asp
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Scott Kane
Gray Hair Management, LLC
Not Age, Just Wisdom
Earning seven consecutive years without a complaint from the BBB
Deerfield, IL 60015
(847) 940-2800
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BEFORE YOU SPEND ONE DIME WITH ANOTHER COACHING COMPANY, TAKE ADVANTAGE OF OUR FREE CONSULTATION. WHAT HAVE YOU GOT TO LOSE?
So many of our members have told us, "I should have met with you first before I spent the money with your competitor."
We offer a very extensive and successful coaching and mentoring program for our members. Our program works for those currently in positions, and those who are looking for their next great assignment.
Our Pathways Through Transition program is designed to meet your specific career management requirements throughout your professional lifetime, and even incorporates WebCam technology for long distance clients.
The Pathways program can help you reduce the time you are in transition, as 25% of our program clients get new positions in 90 days once they join the program. Over 70% of our clients get jobs within seven months. So, if your search is not on track, and you need some additional help and guidance, please ask us about our Pathways program.
Please call us toll free at 877-975-2800 to hear more about our Pathways Through Transitionsm program. Designed to help executives help themselves, the Pathways program is a program no executive should be without.
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Search not Working? Read Winning the Job Race: Pathways through Transition now in our Webstore. Rated Five Stars on Amazon... Click here.... www.grayhairmanagement.com/webstore
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To start the job leads, go to our website, www.grayhairmanagement.com/myaccount and login using your email address and password.
Then click on Job List Management along the right side. There you can SUBSCRIBE or UNSUBSCRIBE to ANY or ALL lists using the Job List Management section found on the right side of the screen.
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Are you a professional networker, or would you like to be? We would be happy to send you free your very own GHM networking badge complete with lanyard. Just drop us an email (scott@grayhairmanagement.com) with your name and address, and we'll mail you one.
Advantages of a Professional Name Badge
Professional Name Badges:
--will not fall off your jacket or shirt
--are legible
--make you look "more polished"
--command attention from others
--give you a sense of "belonging"
--can be used at other networking meetings
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Don't forget to place your personal profile on our Gray Hair website so that recruiters, companies and other members can find you. Click on My Account, https://www.grayhairmanagement.com/myaccount for more details.
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The opinions expressed are those of the writer, and not necessarily those of Gray Hair Management, LLC.
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If you have any questions, feel free to contact us at scott@grayhairmanagement.com
Gray Hair Management, LLC
(847) 940-2800
Peter Lutz
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