THE POSITION High Level Job Description: We are looking for a self-motivated Senior Manager, Online Analytics to join our Online Marketing team. Reporting to the Senior Director of Online Marketing this position will play a critical hands-on role in our business to lead, and drive the growth of sophistication and utilization of analytics in our organization. This position will play a strategic role in the analysis of all click stream data, conversion data, testing data and e-commerce data with an eye on helping the marketing teams optimize acquisition, engagement, conversion and retention efforts. The ideal candidate is an enthusiastic, experienced, and creative self-starter that will jump in and make an immediate impact. You will be an instrumental team member involved in developing, managing, and growing all aspects of web analytics, reporting and analysis. Qualified applicants will have a strong online statistic and analytic background, solid business acumen and good technical knowledge. Detailed Job Description/ Responsibilities: - Exhibit a high level of expertise in guiding the data strategy across multiple tactics and work with development to assure data integrity of all aspects of tracking and reporting
- Own, manipulate and utilize the selected web analytics tools with a high degree of skill and understanding as it relates to web metrics, site analysis, online business and user segmentation
- Create holistic dashboards that help give insight and drive business decision-making
- Serve as the on-site web analytics advocate, constantly striving to improve skills with tool sets and within the web metrics space, as well as pushing knowledge to the larger marketing teams.
- Work as a vendor liaison to assure proper and expedited implementation
- Develop testing plan and platform for testing and then work with product managers to define, design, execute, analyze, and present results to marketing leaders and team members.
- Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the implementation process and evaluating post-launch reporting.
Required Competencies/Skills: - Very strong web and business analysis skills
- Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and critical outcomes
- Strong ability to translate, communicate, and distil statistics and metrics into a digestible, actionable marketing framework
- Strong initiative – ideal candidate will conceive of research projects/tests and execute based on open business/analysis questions without direct instruction
- General working knowledge of basic web technologies is preferred, but not required (SQL, HTML, JavaScript, AJAX , ATG, web platforms, Flash, etc.)
- Ability to work with employees at all levels including senior management
- Extremely well organized (including good project management skills) and high attention to detail
- Leadership skills ability to lead teams of people from a variety of functional areas to reach common project goals
- Strong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programs
- Bachelor's Degree
- 7-10+ years web analytics experience, media industry a plus
- Experience with enterprise-level analytics tools (Omniture's Site Catalyst strongly preferred)
THE COMPANY DIRECTV Thanks to the abilities and innovative thinking of their employees, DIRECTV celebrates its 15th year of providing customers with a superior alternative to cable. As the nation's No. 1 satellite television service, DIRECTV prides itself on presenting the finest television experience available to more than 18 million customers in the United States and leading the HD revolution with more than 130 HD channels – more quality HD channels than any other television provider. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®, a wide-range of international programming, and exclusive programming including the acclaimed Friday Night Lights. DIRECTV offers industry-leading customer satisfaction (which has surpassed all national cable companies for nine years running) and superior technologies that include advanced DVR and HD-DVR services. The firm delivers this service to homes, airports, hotels, restaurants, hospitals, office buildings, airplanes, automobiles and portable electronics. The innovations have led to seven Emmy® Awards and hundreds of filings for US patents as new must-have technologies are introduced into the TV viewing experience. DIRECTV is committed to challenge, inspire and reward the people who make the company vision come to life - Join this winning team! Key Historical Dates 1990: Founded
06/1994: Launched Service
10/1994: National Availability
11/1995: One Millionth Customer
04/1999: PRIMESTAR Acquisition
05/1999: USSB Acquisition
07/2001: Ten Millionth Customer
12/2003: News Corp. acquires 34% interest in DIRECTV
10/2005: 15 Millionth Customer
01/2006: 100% Ownership of DIRECTV Latin America acquired
10/2007: High definition revolution begins with more than 70 national HD channels*
02/2008: Liberty Media acquires 41% of The DIRECTV Group
02/2008: DIRECTV Latin America reaches 5 million Customers Stock DIRECTV Common Stock is publicly traded under the ticker symbol DTV on the NASDAQ Exchange. If you are interested in this opportunity, would like additional information or have recommendations for appropriate candidates please contact: Paula Weiner, President Weiner & Associates, Inc. 212-988-3507 (office) 646-554-4151 (cell) paula@buildwinteam.com www.buildwinteam.com
MIS Ntwk Assoc Mtg Dates:
Feb 9th Combined Dinner Mtg AWC - Rod Colon - Empowering Today's Professionals (ETP) Network
Feb 16th - Tues - Bring 20 copies of your resume - 6 pm - Carnevale Center 10 Lenox Ave Pompton Lakes 07442 Rm 9 - plan to have dinner with us afterwards |
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