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- Fwd: [Bill_Hyland_Network] Digest Number 1481 From: Peter Lutz
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Fwd: [Bill_Hyland_Network] Digest Number 1481
Posted by: "Peter Lutz" lutzpf@gmail.com peter_f_lutz
Mon May 24, 2010 6:29 am (PDT)
Peter Lutz
(908) 672-9150
lutzpf@gmail.com
www.linkedin.com/in/peterlutz
---------- Forwarded message ----------
From: <Bill_Hyland_Network@yahoogro >ups.com
Date: May 24, 2010 9:07 AM
Subject: [Bill_Hyland_Network] Digest Number 1481
To: <Bill_Hyland_Network@yahoogro >ups.com
Bill Hyland's Networking Group
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Messages In This Digest (1 Message)
1. Product Marketing Position - Somerset NJ <#128ca6cc1ee94040_1> From:
RichardD
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1. Product Marketing Position - Somerset NJ
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<dominach@yahoo.com ?Subject=+Re%3AProduct% 20Marketing% 20Position% 20-%20Somerset% 20NJ>
dominach
<http://profiles.yahoo.com/ > Sun May 23, 2010 6:05 am (PDT)dominach
Hi,
Product marketing position in Somerset NJ for company in IT & Data Center
Markets. Apply Online: http://careers.raritan.com/
Richard Dominach
Raritan, Inc.
--------------------- --------- --------- --------- ---
Product Marketing Manager
POSITION SUMMARY
Directs the development of a comprehensive product marketing program during
the product life cycle. The Product Marketing Manager is a key contributor
to long-term product strategy and is responsible for overseeing efforts to
optimize profitability and capture market share in collaboration with Sales
and Marketing teams.
ESSENTIAL DUTIES AND RESPONSIBILITIES
* Develops, communicates, and executes product marketing plans and go to
market strategies for the global launch of new products (KVM & DCIM).
* Coordinates product introduction and market exploitation with marketing
and sales organizations to ensure maximum penetration of market segment.
* Provides continuing product surveillance and collects customer
requirements to feed back into Product Management team for development of
Market Requirements Documents.
* Translates product features and benefits into crisp, exciting, fact based
and compelling value propositions, marketing messages which can be leveraged
by PR, sales readiness, industry analysts, events, etc.
* Defines promotional activities and expands product awareness through
internal evangelization and externally through analysts, publicizing the
product through the press, and corporate marketing campaigns.
* Develop and produce collateral content including corporate and product
presentations, white papers, fact sheets, product briefs, case studies,
competitive comparisons.
* Collaborates on education of field staff and partners and empowers field
staff to drive sales of products.
* Closely monitors and reacts to revenue trends, including overall revenue
and unit growth, customer acquisition, channel analysis, product selection
trends, and regional variations.
* Identifies and analyzes competitive and market intelligence, including
market share, competitive intelligence, analyst reports, and secondary
market characteristics (such as growth rates and trends in books, user
groups, and product-dedicated websites).
REQUIREMENTS/QUALIFICATIONS
* Bachelors or Masters degree in Engineering, Information Technology and/or
Marketing
* 5+years experience in Product Marketing in data center, computer or
networking technology
* Proven excellence in researching, organizing, writing, and creatively
presenting technical information
* Strong skills in market analysis, definition and rollout of marketing
programs
* Experience learning and explaining new and complex technologies
* Capacity to work both independently and in a team, with multiple
organizational and management levels and functional departments
* Strong project management skills with ability to handle multiple
concurrent projects
* Ability to adapt to a rapidly changing environment, to meet deadlines, and
to work under pressure
* Detail oriented with excellent organization and planning skills
* Strong communication skills coupled with strategic thinking and analytical
skills essential
* Location: Somerset, NJ
DESIRED KNOWLEDGE/SKILLS
* Data Center Technology experience
* Knowledge and experience with tools (Illustrator, Photoshop, flash etc.)
to produce print and web marketing collateral
* Understanding of key technologies and markets with emphasis on Data Center
and Internet infrastructure equipment
* Familiarity with technology sales and distribution channels
* DCIM (data center infrastructure management) experience a plu
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