Give Twitter 15 Minutes a Day, Land Your Next Executive Job

by Meg Guiseppi

Impossible you say?

Not according to my friends and colleagues Susan Britton Whitcomb, Chandlee Bryan, and Deb Dib, the authors of "The Twitter Job Search Guide: Find a Job and Advance Your Career in Just 15 Minutes a Day".

This book is a powerhouse of information and practical advice on leveraging Twitter for personal branding and job search.

The authors understand job seekers who ignore Twitter:

"Of all the sites associated with social media, none may be more embraced or reviled, used or abused, comprehended or confused."

Pick up this book if you want to learn about:

Building and managing your brand on Twitter
The art of following and being followed
Staying out of legal hot water with your tweets
Job search advice from recruiters, resume writers and career coaches
Jumpstarting your network with Twitter
Maximizing Twitter in just 15 minutes a day
Using Twitter for job leads, feeds, and advice needs
Researching people, positions, and places to work
Finding and using the right APIs for you.

A tip the authors provide on locating job leads:

"Send a message to a recruiter who has tweeted relevant job postings. You'll have a much better opportunity to stand out from the crowd of candidates. Your message might sound like this: 'Just e-mailed my resume for product mgr. opening. I've helped similar co's gain double-digit market share. Will follow up early next week.' Note that the key here is the hint of value to come and initiative to follow up."

And a tip on researching breaking news and corporate culture:

"Sharing breaking news with your followers – news that is relevant to your industry – can also position you as an "A" candidate in the eyes of recruiters and hiring influencers."

Wrapping up all the pointers and advice is a long list of actual tweets posted by careers industry professionals, including me. Here are some from the category "Researching Leads and Employers", with the contributors' Twitter handles:

@careerliz Research recruiters on LinkedIn and Twitter. You will be amazed at what you might have in common! This info can help you grow relationships.

@KCCareerCoach Use Google Alerts to track current job trends. Transition your skills to meet new workplace needs.

@myreinventure Use reference librarians (town or college) to flesh out list of target companies/industries-a free, useful resource for targeted job search.

@KBitschenauer Be curious! Follow links in blogs, newsletters, ebooks, reports, Web pages–even footers–to find new gems of information.

Another benefit of this book is the list of dozens of career experts who contributed. Follow them and learn from them.

14 Reasons I Won't Follow You On Twitter [Revisited]

Twitter Personal Branding Strategy: Get the Most Out of Re-tweets

MIS Ntwk Assoc Mtg Dates:

Apr 20th - Tues - Bring 20 copies of your resume - 6 pm - NEW LOCATION 12 Route 17 North, Suite 209 Paramus, New Jersey 07652
201.909. - plan to have dinner with us afterwards
May 4th - Tues - Dinner Mtg - Holiday Inn Totowa - Ed Steinberg - LinkedIn

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